Case studies
A working record of products I've helped build.
Some of this is enterprise SaaS work delivered with large cross-functional teams. Some of it is things I designed and shipped myself, end to end. I think both are worth showing — they test different muscles.
Candella App Launch
Designed, built and launched Candella, a mobile-first platform connecting users with local sustainable businesses across Victoria. Delivered an MVP across iOS, Android and Web using no-code tools, securing 30+ brand partnerships and validating real demand.
Onboarding Workflow (Sesimi)
Redesigned Sesimi's user onboarding strategy to be scalable, intelligent and personalised — reducing support load, increasing engagement and improving retention through AI-optimised content and guided product interactions.
Upcycle — Circular Commerce for Everyday Australians
Designed and delivered a purpose-built mobile app for Upcycle, a social enterprise helping Australians easily donate or rehome second-hand furniture. Developed in Adalo with a simplified messaging system and dual-user flows — live on iOS and Android within three months, now supported by government sustainability funding.
Sesimi — SaaS Platform Rebuild
Led the end-to-end rebuild of Sesimi's core SaaS platform, enhancing UX, onboarding and scalability for enterprise clients such as Toyota, Volkswagen and Quest Hotels. Delivered a measurable uplift in engagement and zero client churn during migration.
Let's talk
Have a complex product problem worth talking through?
I'm based in Melbourne and open to Senior Product Manager conversations. If you'd rather just trade notes on a hard product problem, that works too.