Overview
Candella is a mobile-first sustainability discovery platform helping users find ethical local businesses.
My Role
- Defined product vision and positioning
- Designed UX and brand
- Built MVP across platforms
- Secured early validation and partnerships
The Challenge
Sustainable shopping often feels confusing and inaccessible. Users lacked a simple way to discover local ethical businesses.
The Approach
Launched lean MVP using no-code tools, validated demand through partnerships and early community engagement.
Outcome
- MVP live on iOS, Android and Web
- Early traction and brand partnerships
- Clear product-market validation
Reflection
Next step would be scaling distribution and rebuilding the core platform for performance and growth.