About
I think the best product work happens at the boundaries between design, engineering, and the people who actually have to use the thing.
I spent my first career as a motorsport engineer, where every decision gets tested against a lap time, not an opinion. When I moved into digital product, that habit came with me: I'm sceptical of ideas that sound good and haven't been tested against anything.
Fifteen years on, I've worked across frontend development, UX and product leadership, occasionally all three on the same project. That range turns out to be the useful part. A lot of product work fails quietly at the handoffs: the strategy that engineering can't build, the design that the business won't fund, the roadmap nobody on the ground believes in. Having sat in each of those seats, I'm reasonably good at spotting where that's about to happen.
Outside work I run triathlons (badly, but enthusiastically), play guitar and am slowly working my way through a long list of hikes in Victoria.
Experience
Fifteen years moving between engineering and product.
A career spent shifting between writing the code, designing the interface and deciding what to build in the first place, which turns out to be useful experience for the part where you have to lead all three.
Senior Producer
2025 - PresentInlight
Leading delivery across complex, multi-stakeholder digital products spanning public health, aged care and automotive, including a national quit-smoking platform for Cancer Council Victoria and a full platform rebuild for NDIS marketplace MyCareSpace. Running discovery, coordinating cross-functional teams, and owning client relationships from pitch through to post-launch.
Senior Product Manager
2020 - 2025Sesimi
Led the end-to-end rebuild of a SaaS content platform used by Toyota, Volkswagen and Quest Hotels, directing a cross-functional team of twelve across five product areas. Migrated thousands of users to the new platform with zero churn of high-value accounts, and introduced AI-assisted onboarding that measurably lifted engagement.
Freelance Frontend Developer
2018 - 2020Icon Agency · W3 Digital · Metronome · Technium
Built scalable, reusable UI components in React and Vue.js across a run of agency engagements, including a fully accessible single-page application for the blind community, built to WCAG 2.0 standards.
Product Manager · Frontend Developer
2015 - 2018ID Digital
Started out building and shipping client work as a frontend developer, then grew into leading projects and client accounts, introducing Agile delivery practices as the team's Scrum Master along the way.
Recommendations
From clients and collaborators.
He clearly has a broad, full-stack knowledge base, which allowed him to immediately identify and respond to any issues we brought to his attention, as well as help us brainstorm solutions. His obsession with organisation and process (as annoying as it was!) meant that EVERYTHING was ALWAYS delivered on time and to specification. No surprises or disappointments.
Oliver has a great passion for product and a sharp eye for user experience, always advocating for what's best for the end user while keeping the broader business goals in mind.
Let's talk
Have a complex product problem worth talking through?
I'm based in Melbourne and open to Senior Product Manager conversations. If you'd rather just trade notes on a hard product problem, that works too.