Case study
Upcycle — Circular Commerce for Everyday Australians
Designed and delivered a purpose-built mobile app for Upcycle, a social enterprise helping Australians easily donate or rehome second-hand furniture. Developed in Adalo with a simplified messaging system and dual-user flows — live on iOS and Android within three months, now supported by government sustainability funding.
Related
Other case studies
Candella App Launch
Designed, built and launched Candella, a mobile-first platform connecting users with local sustainable businesses across Victoria. Delivered an MVP across iOS, Android and Web using no-code tools, securing 30+ brand partnerships and validating real demand.
Onboarding Workflow (Sesimi)
Redesigned Sesimi's user onboarding strategy to be scalable, intelligent and personalised — reducing support load, increasing engagement and improving retention through AI-optimised content and guided product interactions.
Let's talk
Have a complex product problem worth talking through?
I'm based in Melbourne and open to Senior Product Manager conversations. If you'd rather just trade notes on a hard product problem, that works too.