Case study
Sesimi — SaaS Platform Rebuild
Led the end-to-end rebuild of Sesimi's core SaaS platform, enhancing UX, onboarding and scalability for enterprise clients such as Toyota, Volkswagen and Quest Hotels. Delivered a measurable uplift in engagement and zero client churn during migration.
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Onboarding Workflow (Sesimi)
Redesigned Sesimi's user onboarding strategy to be scalable, intelligent and personalised — reducing support load, increasing engagement and improving retention through AI-optimised content and guided product interactions.
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